Situation
A healthcare provider needed a solution to increase patient adherence to a critical weekly injection for preterm birth prevention. Patients often missed their appointments due to various barriers, including transportation and scheduling difficulties, resulting in increased risks of preterm births and costly hospitalizations. The company needed a solution to ensure patients completed their courses of therapy.
Actions
MetaExpert Yuri:
- Assembled a cross-functional team including operations, clinicians, legal, and data analysts to investigate the issue.
- Identified transportation, scheduling conflicts, and other socioeconomic barriers as key reasons patients were missing appointments.
- Proposed an innovative pilot using pharmacy-based care centers to provide patients with flexible, walk-in access to therapy injections.
- Convinced both the pharmaceutical company and the healthcare provider’s leadership to approve a six-month pilot program in six Midwestern states.
Results
- The pilot exceeded expectations, increasing patient volume by 25% (compared to a target of 10%) and generating $6 million in new revenue.
- Due to its success, the program expanded to 26 other states, establishing a framework that is still used to provide access to similar therapies.
- This new model allowed the provider to integrate its pharmacy care services into a critical component of patient care for ongoing therapies.
Return on Investment
The pilot resulted in an increase in patient compliance and substantial revenue growth, prompting a three-year expansion across additional states, with an expected lifetime revenue increase of over $20 million.
Conclusion
MetaExpert Yuri’s innovative approach not only enhanced patient engagement and therapy compliance but also set a new standard in healthcare service delivery, demonstrating the power of strategic innovation in healthcare.
Project Details
MetaExpert skills needed:
- Project management
- Strategic innovation
- Healthcare market analysis
- Data Analytics
- Operational coordination
- Persuasive communication
Contract Length: Four-year project term with ongoing expansion