Energy Leader Builds $60M Power Generation & Mining Vertical in 12 Months with Global Go-to-Market Strategy

Situation

A global energy solutions company was heavily concentrated in the oil and gas sector. During a period of sector slowdown, leadership realized they needed to diversify into new verticals—specifically power generation and mining—to protect revenue, expand market share, and open new business channels. They engaged MetaExpert Akram to build a global strategic business plan and go-to-market roadmap that would:

  • Identify and prioritize target countries and customers
  • Create a unified global sales vision
  • Equip regional teams to manage market risk, customer needs, and competitive pressures

Actions

  • Developed a global sales force vision and established a shared focus around the power generation and mining verticals.
  • Created eight strategic plans for key regions—Canada, United States, Latin America, Europe, Middle East & Africa (MEA), China, and India—to drive future growth.
  • Led all phases of planning and execution for the global mining strategy, building action plans to achieve five-year growth targets.
  • Assessed regional risks and defined technical and commercial requirements to align resources and execution in each target market.
  • Trained, coached, and mentored internal stakeholders on a consultative selling approach, strengthening focus, motivation, and collaboration across cross-functional, cross-cultural, international teams.
  • Maintained deep market intelligence on customers, competitors, and products, and shared insights through newly created Power Generation and Mining Practice Communities with more than 130 members.
  • Represented the company at major international exhibitions in the U.S., Germany, and China to build visibility, strengthen relationships, and validate the new vertical strategy.

Results

  • Established a clear growth vision and created a shared commercial focus for the global sales force.
  • Engaged and aligned more than 80% of global offices to actively pursue new business in the power generation and mining verticals.
  • Built a global strategic plan and roadmap for both power generation and mining that guided investment, hiring, and go-to-market decisions.
  • Increased vertical revenue to approximately $60 million with sustained 6% year-over-year growth.

Return on Investment

  • Revenue: Built a new power generation and mining vertical to approximately $60M in annual revenue.
  • Growth: Achieved 6% year-over-year revenue growth in a period when the core oil and gas sector was slowing.
  • Adoption: Over 80% of global offices actively embraced and executed the new strategic direction.
  • Strategic Value: Delivered a repeatable, region-specific playbook for entering and expanding in adjacent energy markets, reducing dependence on a single sector.
Energy Leader Builds $60M Power Generation & Mining Vertical in 12 Months with Global Go-to-Market Strategy

Conclusion

By combining strategic planning, consultative sales leadership, and disciplined execution, MetaExpert Akram helped a global energy company successfully diversify beyond a slowing oil and gas sector. In just 12 months, the organization built a $60M power generation and mining vertical, aligned more than 80% of its global offices behind a single growth vision, and created a practical roadmap for sustained expansion. The engagement not only delivered measurable financial results but also strengthened the company’s resilience and ability to respond to future market shifts.

Project Details

  • Industry: Energy (Power Generation & Mining)
  • Company: Anonymized Global Energy Solutions Company
  • MetaExpert: Akram
  • Engagement Duration: 12 months
  • Contract Length: 12 months (full-time)
  • Commitment: Full-time strategic and commercial leadership support
  • Key Skills Applied: Strategic planning, market analysis, consultative selling, B2B and B2C sales, sales management, account management, organic and inorganic growth, change management, process optimization, global team leadership, cross-functional collaboration, Lean Six Sigma, skills training and development.